Why Companies Need Info-graphic Representation of a Large Data Set?

It is important to effectively communicate data and insights to stakeholders, including employees, investors, and customers. This is especially true when dealing with large data sets, as they can be overwhelming and difficult to understand. That’s where info-graphic representation comes in.

Info-graphic representation, or the use of visual elements such as charts, graphs, and maps, is a powerful tool for conveying complex information in a clear and concise manner. It allows companies to highlight key trends and patterns, and present data in a way that is easy for others to comprehend.

The value of representing information concisely and effectively dates back to one of the earliest and most famous examples of info-graphic representation as a pie chart created by Florence Nightingale in 1858. Nightingale, a pioneer in the field of nursing, used the chart to illustrate the causes of death among British soldiers during the Crimean War. The chart, which showed that most deaths were due to preventable causes such as unsanitary conditions, was instrumental in bringing about reforms in military hospitals.

There are several benefits to using info-graphic representation for large data sets, as demonstrated by Nightingale’s pie chart:

  1. Improved clarity: By using visual elements to represent data, companies can more easily highlight important trends and patterns. This is especially helpful when dealing with large data sets, as it can be difficult to discern important insights from raw numbers alone.
  2. Enhanced engagement: Info-graphic representation is more engaging than simply presenting raw data. It allows companies to tell a story with the data, which can help keep stakeholders interested and engaged.
  3. Greater accessibility: Visual representation of data makes it more accessible to a wider audience, including those who may not be familiar with statistical concepts or who have difficulty interpreting raw data.
  4. Increased impact: A well-designed info-graphic can be more effective at communicating key insights than raw data alone. It can also be more memorable, as the visual elements help to create a more lasting impression.

Power BI and Tableau


In summary, info-graphic representation is a valuable tool for companies looking to effectively communicate insights from large data sets. It allows them to present complex information in a clear and concise manner, and can enhance engagement, accessibility, and impact, as exemplified by Florence Nightingale’s pioneering use of the pie chart.


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